Design Brief

I was approached by Dr. Lindsey Morgan to create a logo and brand identity for her new dog care business. Dr. Morgan is a physical therapist that wanted to shift gears and fill a niche need for work-day pet care in her area.

She sent over logo inspiration and some colors she liked. From these I saw she favored silhouettes and a high visibility color.

Solution

Dr. Morgan’s own fur baby is a sweet black lab and I knew I had to incorporate him into the design, as he was one of the main inspirations to start the business. The finished logo features a black lab and Dr. Morgan’s profile silhouettes, incorporating a lovely neon green color that complemented the existing colors on the web template Dog’s Dogs was operating. I made sure to include horizontal and vertical versions, as well as versions to be used on light and dark backgrounds.